Gut Bless You

Gut Bless You is a healthy fruit bar brand made with gut-friendly, plant-based ingredients. With its playful name and natural, nourishing positioning, the brand identity was designed to stand out. The custom “g” letterform, featuring a leaf motif, highlights the product’s connection to nature, while a warm palette of greens and oranges reflects the ingredients themselves. A transparent window on the packaging enhances product visibility, paired with a clean, minimal label layout.

Throughout the branding and packaging design process, the goal was to create a trustworthy, shelf-ready identity that clearly communicates the product’s health benefits. Key claims like “sugar-free,” “plant-based,” and “high in fiber” are supported with easy-to-read icons, while the modern, minimalist typography ensures clear communication. With its fun tone and clean aesthetic, Gut Bless You is positioned to stand out in the functional food market.